Turner Padget Rebrands To Highlight Its Commitment To Clients And The Law

Posted On January 18, 2019

Turner Padget Graham & Laney, P.A. is pleased to announce the firm’s rebrand and new website. Amidst recent expansion into neighboring states, including Georgia and strategic alliances in Florida and North Carolina, Turner Padget recognized that it had outgrown its South Carolina law firm position and used the rebrand to focus on its commitment to exceeding client expectations.

“We are proud to share a redesigned website that builds on our deep-rooted values and rich history, but looks toward the future,” said C. Pierce Campbell, the firm’s newly appointed chief executive officer, who took the reins in December. “After interviewing our attorneys, staff and clients, a common theme of discussion was our commitment to exceeding expectations in all that we do, and the purpose of our rebrand was to accurately represent that.”

The firm’s rebranding process was led by Poston Communications, and guided by a year-long branding strategy exercise, which included client feedback and interviews. This process ultimately unveiled Turner Padget’s lawyers and professionals as smart, practical business thinkers who see clients’ needs holistically, cut to the chase quickly, show up prepared and get it right.

To align with its newly founded identity, Turner Padget’s website provides a fresh, energized and modern experience, and the colors of the firm’s logo have been brightened to remain consistent with the new website design.

Turner Padget’s website interface was created with the goal of engaging the user and providing resources in a more intuitive fashion. This includes a richer homepage experience, new biography images to bring to life the firm’s talent, a robust insights page, a new professional search feature, and vibrant, energizing imagery to reinforce the brand message of exceeding expectations.

“Being able to kick off the firm’s 90th anniversary with a new branding platform that truly represents who we are is exciting,” added Campbell. “What’s even better, is being able to still consistently address our clients’ needs and bring them the very best results.”